Manager, Social Marketing | Netflix India | Mumbai, Maharashtra

Netflix is looking for a cultural operator, content obsessive and social marketing leader who understands the Indian internet deeply and knows how to turn cultural moments into movements. This is not just a Community Manager role. This is not about maintaining posting calendars or simply managing social handles. 🚀 This is internet marketing at a cultural scale. 🔥 The Mandate 💬 Build & Lead Conversation Grow and nurture Netflix India's most engaged OTT community. Drive an always-on cultural presence beyond title launches. Lead monthly share of voice and shape how titles travel across press and KOL ecosystems. 📊 Turn Social Into Strategic Intelligence Monitor real-time audience feedback, sentiment and emerging trends. Identify breakout moments early and address underperformance quickly. Represent the audience voice internally and influence marketing decisions. Combine cultural instinct with performance data. ❤️ Build Brand Love Through Culture Create meaningful moments around festivals, cultural flashpoints and everyday usage. Develop scalable social IP that strengthens Netflix's brand personality. Collaborate with creators for relevance and credibility. Understand which scenes, stories and moments deserve amplification, and when. 🤝 Drive Cross-Functional Impact Work closely with teams across: Content • Brand • FSM • Publicity • Communications • Product • Partnerships • Marketing Co-own major brand moments throughout the year. Drive reactive social excellence and boosting strategies. Help maximize cultural impact across campaigns. 🌐 Expand Beyond Owned Handles Identify growth opportunities beyond metro-heavy audiences. Partner with creators, collaborators and ecosystem players. Help Netflix reach audiences across India's diverse regions and communities. 🇮🇳 Who You Are 8–10+ years of experience in social marketing. Experience in entertainment, network/studio marketing, global lifestyle or digital-first brands, or creative agencies preferred. Deep understanding of Indian internet culture, audiences and regional behaviors. Strong creative thinker who can concept ideas, not just execute them. Excellent content programming instincts. Able to understand a content slate and identify what is culturally ready to travel. Passionate about entertainment and constantly plugged into content trends. Comfortable combining creative instinct + data-driven decision making. Strong ownership and comfortable working in ambiguity. Excellent narrative thinker who understands how social shapes perception. 🎯 Why This Role Matters At Netflix India, social doesn't simply amplify culture. It actively shapes it. You will influence: 🔥 What trends 🔥 What headlines travel 🔥 How fandoms form 🔥 Which moments become conversations 🔥 How Netflix becomes part of everyday culture across India If you want to build cultural momentum, not just manage social feeds, this could be your next big opportunity. 🌈 Diversity & Inclusion Netflix is an equal-opportunity employer committed to creating an inclusive workplace. The company celebrates diversity and does not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status or military service. Candidates who require an accommodation or adjustment during the hiring process can request support from their recruiting partner. 📩 Apply Now Company: Netflix Location: Mumbai, India Role: Manager, Social Marketing Work Type: Onsite Job ID: JR41813 Official Job Listing: Netflix Careers